1
Florence LVP wedge
Lead with the strongest immediate opportunity: a dedicated Florence landing page for LVP flooring shoppers and remodelers.
North Alabama supplier preview
A clearer way to turn local product searches into calls and store visits.
This mini-site preview shows how Builder's Choice could turn existing LVP flooring, roofing, millwork, lumber, and contractor account information into a cleaner local marketing system.
7connected preview pages
4lead paths: call, request, directions, account
1trackable Florence LVP pilot
📍 Florence + Athens LVP focus🧰 Contractor account path📈 SEO + ad funnel ready
✹ Brand-matched preview colorsPreview note: This is an unaffiliated demo concept built to show structure and strategy. Final copy should be approved by Builder's Choice before public use.
Not just a prettier website.A focused acquisition path: search or Facebook ad → local product page → call, message, directions, or account inquiry.
The pitch: make existing inventory easier to find and act on.
Builder's Choice already lists product categories and locations. This preview turns those facts into city-specific pages, clearer CTAs, and a basic tracking-ready funnel.
2
Athens expansion
Repeat the same structure for Athens once the Florence page and ad angle are approved.
3
Pro customer path
Surface credit/account document requests and pro sales as a second conversion path for repeat material buyers.
Make it feel like a real flooring sale.
The Florence page now includes clickable LVP hot-buy cards from $1.75–$2.50/sq ft, with each card routing to a tracked request path.
View LVP Hot BuysSee Facebook Ad Mockup$
Price-led ad hook
Specific square-foot pricing gives Facebook, QR, and search visitors a concrete reason to click.
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Clickable product cards
Each card can carry product/source tags into the request page for simple attribution.
Built to support a Facebook ad test, SEO, and postcard/QR outreach.
The same preview can support a paid social test, local search traffic, or a QR code outreach card. Each path sends people into the right page instead of a thin homepage.