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Account documents
Surface the existing request path with simple language and fewer clicks.
Contractor Account Path
Give pro customers a faster way to raise their hand.
Builder's Choice already references account documents and 1st Net 10th accounts. This page turns that into a clearer path for builders, remodelers, rental owners, and repeat material buyers.
Proseparate from retail shoppers
Docsaccount request path surfaced
Repeathigher-value relationship lead
Pro sales should not be buried.A dedicated page makes account terms and order requests easier to find.
A second conversion path beyond homeowner flooring calls.
For a supplier, not every lead is a retail shopper. Some of the best value may come from recurring contractor accounts and account document requests.
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Order requests
Guide repeat customers toward submitting order or material questions.
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Pro relationship
Position Builder's Choice as a local supplier for remodelers and builders without making unsupported claims.
Contractors should know what to do next.
Call, request account documents, or contact the nearest location — all tracked back to the page or campaign source.