Facebook offer test preview

One local ad that sends flooring shoppers into the Florence LVP page.

This phase shows Builder's Choice how a simple Facebook ad could promote a hot-buy LVP range, then route clicks into the tracked Florence page instead of a generic homepage.

Open Landing Page Mock Lead Click

$10–$25/daysmall test budget if approved

Florenceone market, one offer

Callsjudge qualified actions, not likes

Preview note: Ad prices, product names, imagery, and availability are sample/mockup only until Builder's Choice confirms real inventory and approves ad copy.

Builder's Choice Hardware Home Center

Three ad angles to test without getting complicated.

Each variant tests one idea and routes to the same Florence LVP hot-buy page with source tracking.

1. Price-led hot buy

Hook: LVP preview range from $1.75–$2.50/sq ft. Best for fast clicks and retail curiosity.

2. Rental/remodel angle

Hook: Durable wood-look flooring options for rentals, remodels, and quick room updates.

3. Contractor/account angle

Hook: Ask about LVP options plus account document paths for repeat material buyers.

Campaign setup recommendation.

Keep the first test simple and measurable.

ObjectiveMessages or traffic to landing page

MarketFlorence / Shoals radius

Budget test$10–$25/day if client approves

Success metricQualified calls, messages, directions, product requests

Ad click

Facebook ad sends to `/lvp-florence/?source=facebook-ad-lvp#hot-buys`.

Product interest

Shopper clicks a specific product card, which carries product + source into the contact page.

Follow-up

Staff can ask what style they clicked and whether they need homeowner help, rental turnover material, or contractor pricing/account info.

Next step: use this ad mockup in the outreach pitch.

It shows a complete system: ad creative, local landing page, product-card click, and follow-up tracking.

View Funnel