:root{--ink:#151515;--navy:#164c52;--navy2:#0f383d;--cream:#e7f3f0;--paper:#fbfffc;--gold:#e1b436;--gold2:#f5d56c;--brick:#c7181e;--green:#dcefee;--line:rgba(23,32,42,.14);--shadow:0 22px 70px rgba(16,37,63,.18);--radius:26px;--max:1180px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;background:radial-gradient(circle at top left,rgba(225,180,54,.18),transparent 30rem),linear-gradient(180deg,#fbfffc 0%,#e7f3f0 48%,#dcefee 100%)}a{color:inherit;text-decoration:none}.wrap{width:min(var(--max),calc(100% - 40px));margin:0 auto}.topbar{position:sticky;top:0;z-index:20;backdrop-filter:blur(18px);background:rgba(251,255,252,.88);border-bottom:1px solid rgba(23,32,42,.08)}.nav{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:16px 0}.brand{display:flex;align-items:center;gap:12px;font-weight:900;letter-spacing:-.03em;color:var(--navy);font-size:1.04rem}.brand-logo{height:44px;width:auto;display:block;border-radius:8px;background:#fff;padding:4px 7px;box-shadow:0 10px 24px rgba(0,0,0,.12)}.mark{display:none}.navlinks{display:flex;align-items:center;gap:18px;font-size:.9rem;font-weight:800;color:rgba(23,32,42,.72)}.navlinks a:hover{color:var(--navy)}.navcta{background:var(--brick);color:#fff;padding:12px 16px;border-radius:999px;box-shadow:0 12px 24px rgba(16,37,63,.16);font-weight:900}.hero{padding:70px 0 54px;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.04fr .96fr;gap:44px;align-items:center}.eyebrow{display:inline-flex;align-items:center;gap:10px;padding:8px 12px;border-radius:999px;background:rgba(16,37,63,.08);color:var(--navy);font-weight:900;font-size:.79rem;letter-spacing:.03em;text-transform:uppercase}.dot{width:8px;height:8px;border-radius:50%;background:var(--gold);box-shadow:0 0 0 5px rgba(216,153,47,.18)}h1{margin:22px 0 18px;font-size:clamp(3rem,6vw,5.75rem);line-height:.92;letter-spacing:-.075em;color:var(--navy);max-width:780px}h2{margin:0 0 14px;font-size:clamp(2rem,4vw,3.35rem);line-height:1;letter-spacing:-.065em;color:var(--navy)}h3{color:var(--navy);letter-spacing:-.025em}.lead{font-size:clamp(1.08rem,1.7vw,1.32rem);line-height:1.58;color:rgba(23,32,42,.78);max-width:650px;margin:0 0 28px}.cta-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin:28px 0 22px}.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:15px 20px;border-radius:999px;border:1px solid transparent;font-weight:900;letter-spacing:-.01em;transition:.18s ease}.btn.primary{background:var(--brick);color:#fff;box-shadow:0 16px 36px rgba(199,24,30,.24)}.btn.secondary{border-color:rgba(16,37,63,.18);background:rgba(255,255,255,.58);color:var(--navy)}.btn:hover{transform:translateY(-2px)}.microproof{display:flex;flex-wrap:wrap;gap:12px;margin-top:20px}.chip{display:inline-flex;align-items:center;gap:8px;padding:10px 12px;border-radius:999px;background:rgba(255,255,255,.66);border:1px solid rgba(23,32,42,.1);color:rgba(23,32,42,.76);font-weight:800;font-size:.88rem}.preview-note{background:rgba(162,78,45,.1);border:1px solid rgba(162,78,45,.22);color:#6c351f;border-radius:18px;padding:14px 16px;margin-top:20px;font-size:.92rem;line-height:1.45}.visual{position:relative;min-height:560px}.photo-card{position:absolute;inset:0 0 auto auto;width:min(520px,100%);height:520px;border-radius:34px;overflow:hidden;box-shadow:var(--shadow);border:10px solid rgba(255,255,255,.62);background:#ddd}.photo-card img{width:100%;height:100%;object-fit:cover;display:block;filter:saturate(1.04) contrast(1.02)}.photo-card:after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 35%,rgba(16,37,63,.72))}.photo-label{position:absolute;left:28px;right:28px;bottom:26px;color:#fff;z-index:2}.photo-label b{display:block;font-size:1.34rem;letter-spacing:-.03em;margin-bottom:6px}.photo-label span{color:rgba(255,255,255,.82);line-height:1.45}.store-card{position:absolute;right:30px;top:34px;width:250px;padding:18px;border-radius:24px;background:var(--brick);color:#fff;box-shadow:0 18px 42px rgba(16,37,63,.26);z-index:3}.store-card small{color:var(--gold2);font-weight:900;text-transform:uppercase;letter-spacing:.08em}.store-card p{margin:9px 0 0;color:rgba(255,255,255,.82);line-height:1.45}.sample-stack{position:absolute;left:0;bottom:20px;width:320px;border-radius:28px;background:rgba(255,250,241,.9);border:1px solid rgba(255,255,255,.82);box-shadow:0 18px 50px rgba(16,37,63,.18);padding:18px;backdrop-filter:blur(16px)}.sample-stack h3{margin:0 0 12px}.planks{display:grid;gap:8px}.plank{height:42px;border-radius:12px;background:linear-gradient(90deg,#734f32,#c9975c,#8f623d,#d1a66e);box-shadow:inset 0 0 0 1px rgba(255,255,255,.18)}.plank:nth-child(2){background:linear-gradient(90deg,#cab18d,#8f7a5d,#e8d2ad,#a88b63)}.plank:nth-child(3){background:linear-gradient(90deg,#61584e,#a69a89,#756b60,#c7b8a1)}section{padding:72px 0}.section-head{max-width:800px;margin-bottom:34px}.section-head p{margin:0;color:rgba(23,32,42,.72);line-height:1.65;font-size:1.08rem}.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.card{border:1px solid rgba(23,32,42,.1);background:rgba(255,255,255,.58);border-radius:var(--radius);padding:26px;box-shadow:0 16px 40px rgba(16,37,63,.07)}.icon{width:48px;height:48px;border-radius:16px;display:grid;place-items:center;background:rgba(216,153,47,.16);color:var(--navy);font-size:1.45rem;margin-bottom:18px}.card h3{margin:0 0 10px;font-size:1.23rem}.card p,.step p{margin:0;color:rgba(23,32,42,.7);line-height:1.58}.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:34px;align-items:stretch}.panel-dark{background:linear-gradient(145deg,var(--navy2),#081f22);color:#fff;border-radius:34px;padding:34px;box-shadow:var(--shadow);position:relative;overflow:hidden}.panel-dark:before{content:"";position:absolute;width:320px;height:320px;right:-120px;bottom:-140px;background:radial-gradient(circle,rgba(216,153,47,.42),transparent 62%)}.panel-dark h2{color:#fff}.panel-dark p{color:rgba(255,255,255,.78);line-height:1.62}.hours{display:grid;gap:12px;margin-top:24px;position:relative;z-index:2}.hour-row{display:flex;justify-content:space-between;gap:16px;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.14)}.hour-row b{color:var(--gold2);text-align:right}.steps{display:grid;gap:14px}.step{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:start;background:rgba(255,255,255,.62);border:1px solid rgba(23,32,42,.1);border-radius:24px;padding:20px}.num{width:38px;height:38px;border-radius:13px;display:grid;place-items:center;background:var(--brick);color:#fff;font-weight:900}.step h3{margin:0 0 6px}.pro-band{background:linear-gradient(135deg,rgba(15,56,61,.95),rgba(22,76,82,.95)),repeating-linear-gradient(45deg,rgba(255,255,255,.06) 0 12px,transparent 12px 24px);color:#fff;border-radius:38px;padding:42px;display:grid;grid-template-columns:1.2fr .8fr;gap:26px;align-items:center;box-shadow:var(--shadow)}.pro-band h2{color:#fff}.pro-band p{margin:0;color:rgba(255,255,255,.78);line-height:1.6}.pro-actions{display:grid;gap:12px}.pro-actions .btn{width:100%}.faq{display:grid;grid-template-columns:1fr 1fr;gap:16px}details{background:rgba(255,255,255,.62);border:1px solid rgba(23,32,42,.1);border-radius:20px;padding:18px 20px}summary{cursor:pointer;color:var(--navy);font-weight:900;letter-spacing:-.02em}details p{color:rgba(23,32,42,.7);line-height:1.58;margin:14px 0 0}.final{padding:54px 0 82px}.final-box{border-radius:40px;padding:44px;background:linear-gradient(135deg,#fff 0%,#fff6e5 100%);border:1px solid rgba(23,32,42,.1);box-shadow:0 18px 54px rgba(16,37,63,.1);display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center}.final-box p{margin:0;color:rgba(23,32,42,.7);line-height:1.55}.location-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}.wide{grid-column:span 2}.table-list{display:grid;gap:10px}.table-list div{display:flex;justify-content:space-between;gap:14px;padding:13px 0;border-bottom:1px solid rgba(23,32,42,.1)}.table-list strong{text-align:right;color:var(--navy)}footer{padding:24px 0 40px;color:rgba(23,32,42,.62);font-size:.9rem}.foot{display:flex;justify-content:space-between;gap:20px;border-top:1px solid rgba(23,32,42,.1);padding-top:22px}@media(max-width:980px){.navlinks a:not(.navcta){display:none}.hero-grid,.split,.pro-band,.final-box{grid-template-columns:1fr}.cards,.location-grid{grid-template-columns:1fr}.wide{grid-column:auto}.faq{grid-template-columns:1fr}.visual{min-height:520px}.photo-card{height:490px}.store-card{right:18px;top:22px}}@media(max-width:560px){.wrap{width:min(100% - 28px,var(--max))}.brand span:last-child{display:none}.navcta{padding:11px 13px;font-size:.85rem}h1{font-size:3.2rem}.lead{font-size:1.02rem}.btn{width:100%}.visual{min-height:465px}.photo-card{height:415px;border-width:7px;border-radius:28px}.sample-stack{width:calc(100% - 18px);left:9px;bottom:-8px}.store-card{position:relative;top:auto;right:auto;width:92%;margin:-72px auto 0;z-index:4}section{padding:56px 0}.card,.panel-dark,.pro-band,.final-box{border-radius:26px;padding:24px}.foot{display:block}.hour-row,.table-list div{display:block}.hour-row b,.table-list strong{display:block;text-align:left;margin-top:5px}}

.brand-strip{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin-top:22px}.brand-strip img{height:62px;width:auto;background:#fff;border-radius:12px;padding:8px 12px;box-shadow:0 12px 28px rgba(0,0,0,.12)}.starburst{color:#f0a04b;font-weight:900}.brand-red{color:var(--brick)}@media(max-width:560px){.brand-logo{height:38px}.brand-strip img{height:52px}}

.hot-buy-band{position:relative;border-radius:40px;padding:34px;background:linear-gradient(135deg,#fff 0%,#fff8e0 55%,#dcefee 100%);border:2px solid rgba(199,24,30,.14);box-shadow:0 20px 60px rgba(15,56,61,.12);overflow:hidden}.hot-buy-band:before{content:"HOT BUYS";position:absolute;right:-36px;top:18px;transform:rotate(18deg);font-weight:1000;font-size:4.6rem;letter-spacing:-.08em;color:rgba(199,24,30,.07)}.sale-kicker{display:inline-flex;align-items:center;gap:8px;background:var(--brick);color:#fff;border-radius:999px;padding:8px 12px;font-size:.8rem;font-weight:1000;letter-spacing:.06em;text-transform:uppercase;box-shadow:0 12px 26px rgba(199,24,30,.22)}.product-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:24px}.product-card{display:block;position:relative;overflow:hidden;border-radius:24px;background:#fff;border:1px solid rgba(23,32,42,.1);box-shadow:0 16px 38px rgba(15,56,61,.1);transition:.18s ease}.product-card:hover{transform:translateY(-4px);box-shadow:0 24px 52px rgba(15,56,61,.16)}.product-card img{width:100%;height:180px;object-fit:cover;display:block}.product-body{padding:18px}.badge-row{display:flex;gap:8px;align-items:center;justify-content:space-between;margin-bottom:10px}.sale-badge{background:rgba(199,24,30,.1);color:var(--brick);font-weight:1000;border-radius:999px;padding:6px 9px;font-size:.72rem;text-transform:uppercase;letter-spacing:.05em}.price{font-size:1.72rem;line-height:1;font-weight:1000;color:var(--navy);letter-spacing:-.05em}.price small{font-size:.78rem;color:rgba(23,32,42,.64);letter-spacing:0}.product-card h3{margin:9px 0 7px;font-size:1.08rem}.product-card p{margin:0;color:rgba(23,32,42,.68);line-height:1.45;font-size:.92rem}.click-note{margin-top:18px;color:rgba(23,32,42,.68);font-size:.92rem;line-height:1.45}.sale-panel{background:linear-gradient(145deg,var(--brick),#8f1216);color:#fff;border-radius:28px;padding:26px;box-shadow:0 18px 42px rgba(199,24,30,.18)}.sale-panel h3{color:#fff;margin:0 0 10px;font-size:1.65rem;line-height:1;letter-spacing:-.05em}.sale-panel p{color:rgba(255,255,255,.82);line-height:1.55}.sale-panel .btn{width:100%;margin-top:12px;background:#fff;color:var(--brick)}@media(max-width:980px){.product-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:560px){.hot-buy-band{padding:22px;border-radius:28px}.product-grid{grid-template-columns:1fr}.product-card img{height:165px}.hot-buy-band:before{font-size:3rem;right:-18px}}

.photo-card img[src*=lvp]{object-fit:contain;background:#fff;padding:22px}.product-card img[src*=lvp]{object-fit:contain;background:#fff;padding:16px}

.selected-product-card{display:grid;grid-template-columns:1fr auto;gap:24px;align-items:center;border-radius:34px;padding:30px;background:linear-gradient(135deg,#fff,#fff4db);border:2px solid rgba(199,24,30,.18);box-shadow:0 18px 52px rgba(15,56,61,.1)}.selected-product-card h2{margin:12px 0}.selected-product-card p{margin:0;color:rgba(23,32,42,.72);line-height:1.6}.selected-price{font-size:2.1rem;font-weight:1000;color:var(--brick);white-space:nowrap}.selected-price small{font-size:.9rem;color:rgba(23,32,42,.64)}@media(max-width:760px){.selected-product-card{grid-template-columns:1fr}.selected-price{font-size:1.7rem}}

.ad-stage{display:grid;grid-template-columns:.9fr 1.1fr;gap:34px;align-items:start}.phone-frame{max-width:430px;margin:0 auto;border-radius:42px;background:#111;padding:13px;box-shadow:0 28px 80px rgba(0,0,0,.24);position:relative}.phone-screen{border-radius:32px;background:#f0f2f5;overflow:hidden}.fb-top{background:#fff;padding:14px 16px;border-bottom:1px solid #e4e6eb;display:flex;align-items:center;gap:10px}.fb-avatar{width:42px;height:42px;border-radius:50%;background:#fff;border:1px solid #ddd;display:grid;place-items:center;overflow:hidden}.fb-avatar img{width:100%;height:100%;object-fit:contain}.fb-name{font-weight:800;color:#050505;font-size:.95rem}.fb-meta{font-size:.78rem;color:#65676b;margin-top:2px}.fb-copy{background:#fff;padding:14px 16px;color:#050505;font-size:.96rem;line-height:1.42}.fb-creative{background:#fff;border-top:1px solid #eee;border-bottom:1px solid #ddd;position:relative}.fb-creative img{width:100%;display:block;aspect-ratio:1/1;object-fit:contain;background:#fff;padding:20px}.deal-ribbon{position:absolute;left:14px;top:14px;background:var(--brick);color:#fff;border-radius:999px;padding:8px 11px;font-weight:1000;text-transform:uppercase;font-size:.76rem;letter-spacing:.04em;box-shadow:0 10px 26px rgba(199,24,30,.26)}.fb-link-card{background:#f7f8fa;padding:12px 16px;border-bottom:1px solid #ddd}.fb-url{font-size:.75rem;color:#65676b;text-transform:uppercase}.fb-headline{display:flex;justify-content:space-between;gap:12px;align-items:center}.fb-headline b{font-size:1rem;color:#050505;line-height:1.2}.fb-cta{background:#e4e6eb;border-radius:7px;padding:9px 12px;font-weight:800;font-size:.86rem;white-space:nowrap}.fb-actions{display:grid;grid-template-columns:repeat(3,1fr);background:#fff;color:#65676b;font-weight:800;font-size:.86rem;text-align:center;padding:10px 0}.ad-variant-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}.variant{border-radius:22px;padding:20px;background:rgba(255,255,255,.66);border:1px solid rgba(23,32,42,.1);box-shadow:0 14px 36px rgba(15,56,61,.07)}.variant h3{margin:0 0 8px}.variant p{margin:0;color:rgba(23,32,42,.7);line-height:1.5}.tracking-flow{display:grid;gap:12px}.flow-item{display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:start;padding:17px;border-radius:22px;background:#fff;border:1px solid rgba(23,32,42,.1)}.flow-item b{color:var(--brick)}@media(max-width:980px){.ad-stage{grid-template-columns:1fr}.ad-variant-grid{grid-template-columns:1fr}.phone-frame{max-width:390px}}

/* Improvement loop pass: Florence landing page conversion clarity */
.hero-proof-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:10px;margin:18px 0 4px}.hero-proof-grid div{background:rgba(255,255,255,.74);border:1px solid rgba(23,32,42,.1);border-radius:18px;padding:14px 12px;box-shadow:0 12px 28px rgba(15,56,61,.08)}.hero-proof-grid b{display:block;font-size:1.28rem;color:var(--brick);line-height:1;font-weight:1000;letter-spacing:-.04em}.hero-proof-grid span{display:block;margin-top:6px;color:rgba(23,32,42,.68);font-size:.82rem;font-weight:800;line-height:1.25}.improved-store-card{border:2px solid rgba(199,24,30,.18)}.mini-store-cta{display:inline-flex;align-items:center;justify-content:center;margin:2px 0 10px;background:var(--brick);color:#fff;border-radius:999px;padding:10px 14px;font-weight:1000;box-shadow:0 12px 26px rgba(199,24,30,.18)}.mini-funnel{display:grid;gap:8px;margin-top:12px}.mini-funnel span{display:flex;align-items:center;justify-content:space-between;background:#fff;border:1px solid rgba(23,32,42,.1);border-radius:14px;padding:10px 12px;font-size:.88rem;font-weight:900;color:var(--navy);box-shadow:0 10px 22px rgba(15,56,61,.08)}.mini-funnel span:after{content:"→";color:var(--brick);font-weight:1000}.mini-funnel span:last-child:after{content:"✓"}.hot-buy-conversion-note{margin:18px 0 0;background:#fff;border:1px solid rgba(15,56,61,.14);border-left:6px solid var(--brick);border-radius:18px;padding:14px 16px;color:rgba(23,32,42,.74);font-size:.95rem;line-height:1.45}.hot-buy-conversion-note strong{color:var(--navy)}@media(max-width:760px){.hero-proof-grid{grid-template-columns:1fr}.cta-row .btn{width:100%;justify-content:center}.hero-proof-grid div{padding:13px 14px}.hot-buy-band{padding:24px}.hot-buy-band:before{font-size:3.2rem;right:-22px;top:10px}.hot-buy-conversion-note{font-size:.9rem}}

/* Improvement loop pass: project-wide funnel clarity */
.project-score-strip{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin:22px 0 0}.project-score-strip div{border-radius:20px;padding:16px;background:#fff;border:1px solid rgba(15,56,61,.12);box-shadow:0 12px 30px rgba(15,56,61,.07)}.project-score-strip b{display:block;color:var(--brick);font-size:1.45rem;line-height:1;font-weight:1000;letter-spacing:-.04em}.project-score-strip span{display:block;margin-top:7px;color:rgba(23,32,42,.68);font-weight:850;font-size:.86rem;line-height:1.25}.funnel-note{margin-top:18px;border-radius:24px;padding:20px;background:linear-gradient(135deg,#fff,#edf7f1);border:1px solid rgba(15,56,61,.12);box-shadow:0 18px 46px rgba(15,56,61,.08)}.funnel-note h3{margin:0 0 8px;color:var(--navy)}.funnel-note p{margin:0;color:rgba(23,32,42,.7);line-height:1.55}.next-step-list{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px;margin-top:18px}.next-step-list div{background:#fff;border:1px solid rgba(23,32,42,.1);border-radius:18px;padding:15px;box-shadow:0 12px 28px rgba(15,56,61,.06)}.next-step-list b{display:block;color:var(--brick);margin-bottom:6px}.next-step-list span{color:rgba(23,32,42,.68);font-size:.9rem;line-height:1.35}@media(max-width:900px){.project-score-strip,.next-step-list{grid-template-columns:1fr}}